When people read, see, or hear about a product of service within the news section of the media, they automatically lend more credibility to your message. A comprehensive PR program can increase the perfection of an industry leader, establish corporate and product identity, and reinforce a marketing mix. Paragon has over 20 years of experience in: news release campaigns, release list on compilation on Local, Regional, National and International levels, contingency planning/preparation, feature story writing/pitches, ghost writing for articles, social media identity and brand management, press event planning, and crisis management.