Reeds Jewelers 30 second
television campaign.
This campaign consists of 3 - 30 second spots, each featuring a different journey by Reeds President Jeff Zimmer. Reeds Jewelers wanted to tell the story of how the beautiful precious stones are found. This advertising campaign finds Jeff in Thailand, Israel and India. Paragon came up with a concept that features a travel journal as the main vehicle to carry the theme.

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