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Darkside Multimedia Campaign for Haunts
Darkside Multimedia Campaign
With a throwback to ads for William Castle’s 1950s classic horror films, Paragon Advertising creates a hybrid of timeless headlines with a modern horrific twist. This updated interpretation shows that the fear someone will experience at a haunt is not only very real, but also powerful enough that it may affect his or her health. Hence the slogan: “So scary, nurses will be standing by.” |
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Billboard
Television |
