The most brilliant and creative ad is potentially useless if not strategically placed in the perfect place for the target audience to see. However, when bought and placed correctly, that same ad becomes a powerful force to be reckoned with. The art of media buying consists of ample research, strong negotiations, and natural instinct. Paragon’s in-house media staff is highly trained in buying and placing media across a wide range of local and international outlets spanning from outdoor to the Internet. We guarantee excellent reach and frequency with the target audience at the most competitive prices possible. Paragon has ample experience in local/regional/national media buying and negotiating for the following: Television, Radio, Cable Internet, Satellite, Print, and Out of Home.