Currently ranked the 3rd largest advertising agency in Western New York, Paragon specializes in corporate branding and converting complex messages. Paragon believes that advertising consists of equal parts art and science. We also know that successful marketing is based on accurate research, strategic planning, and innovative creativity. Founded in 1989 as a corporation with three managing partners - Leo Abbott, Eric Goldberg, and James Gillan - Paragon was designed to offer a high degree of customer service along with cutting edge creativity. Many of the accounts that started with Paragon at its inception are still with us today. In an industry where the average agency/client relationship lasts two years, Paragon builds marketing partnerships that remain strong over time. Paragon is staffed by the finest, most knowledgeable professionals in the WNY area—all are well versed in the advertising industry, and each is genuinely interested in contributing to the success of the clients we work with. As a true full-service agency we provide a full range of services from copywriting, design (graphic design and web design), media buying and placement to audio/video production in our studios and on location. This capability is a rarity in our field and an obvious benefit to our clients.